The report discusses app marketing strategies in 2022, focusing on trends across India and Southeast Asia. It highlights the impact of the App Tracking Transparency (ATT) rollout on programmatic advertising and the benefits of SKAdNetwork in a privacy-first era. Key insights include adapting to privacy changes while running effective campaigns, and the importance of creatives in driving engagement. Maria Abdull Latif (Remerge) and Ari Brandt (ironSource) explore how app marketers can thrive despite privacy challenges, emphasizing the need for better campaign strategies and leveraging new tools like SKAdNetwork for optimized results.

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