GA360 + SALESFORCE INTEGRA TION REVEALS TRUE MARKETING AND CONTENT IMP ACT CASE STUDY©2019 Seer Interactive • p2 OVERVIEW • CLIENT: Looker • INDUSTRY: Computer Software • SERVICES: Analytics & SEO • RESULTS: • Full marketing attribution to bottom-line closed won deals • Full content attribution to bottom-line closed won dealsThe Challenge Looker generates new leads on their website by having users sign up for free trials and demos. Within Google Analytics, they could see what marketing efforts and content drove lead creation and build an attribution model all the way through to closed deals. However, the Looker team wanted to leverage the advanced features and segmentation capabilities in GA360 with their Salesforce data. ©2019 Seer Interactive • p3 MERGE SALESFOR

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