DA TA-DRIVEN DESIGN LEADS TO 32% INCREASE IN MEMBERSHIP SIGN-UP RA TE CASE STUDY©2019 Seer Interactive • p2 OVERVIEW • CLIENT: Risk Management Association (RMA) • INDUSTRY: Financial Services • SERVICES: Analytics & Creative • RESULTS: 32% increase in membership sign-up rateThe Challenge The Risk Management Association (RMA) is a not-for-profit, member-driven professional association serving the financial services industry. A large part of RMA’s business relies on generating new members. Membership with RMA ensures that users have access to their exclusive, industry-leading financial expertise. Our challenge was to increase membership sign-ups via the Membership T ypes page on the RMA website. ©2019 Seer Interactive • p3 Why Test? Business Priority High-Value Page

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