HOW ANAL YTICS + PPC SA VED $34,527+ YEARL Y IN INEFFECTIVE PAID MEDIA SPEND CASE STUDYOVERVIEW ©2018 Seer Interactive • p2 • CLIENT: AvidXchange, an automated bill payment technology company • INDUSTRY: Software & Technology • SERVICES: Analytics & PPC • RESULTS: $34,527+ annual savings in paid media spend; 9% increase in conversion rate; 9% improvement in Adwords CPAThe Analysis During one of our ongoing analyses we discovered an odd discrepancy between traffic being driven by Paid Search and their resulting interactions on site. First we noticed that Paid Search traffic drove a low volume of our desired conversion: demo requests. In addition, we found that returning users who first landed on this page from PPC during this two week period did not drive any conv

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