CASE STUDY FRESH TAKE ON CONTENT PROMPTS 2020% TRAFFIC INCREASE©2017 Seer Interactive • p2 OVERVIEW • CLIENT: Griswold Home Care • INDUSTRY: In-home elder care franchise • SERVICES: Content Strategy, SEO • RESULTS: 2,020% increase in blog trafficThe Challenge With age comes great wisdom. It’s true of people, but also true of companies like Griswold Home Care—an industry expert in aging—founded three decades ago to connect elderly people with non-medical caregivers, and an industry expert in aging. Of course, what they realized to be true all along was the need to adapt with age. Enter, their digital strategy. The task at hand, upon partnering with Seer in June 2013, was to showcase their well of knowledge in the field of aging through a thorough and thoughtful content

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