STRA TEGIC LEVERAGING OF AUDIENCE INSIGHTS BOOSTS CASE STUDY ORGANIC BLOG TRAFFIC BY 869%©2019 Seer Interactive • p2 OVERVIEW • CLIENT: Flooring America • INDUSTRY: Quality flooring products • SERVICES: SEO, Audience Analysis • RESULTS: 869% increase in organic blog sessions; 264% increase in YoY organic traffic since implementationThe Challenge When faced with competition from big-box retailers, how do you position yourself as an authority in your space and better serve your customers? By listening to those customers and identifying their wants and needs. With over 500 stores throughout the U.S. and Canada and a reputation as a respected retailer of quality flooring products, our Flooring America wanted to both attract more customers to their brick-and-mortar locations a

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