From Volume to Value: Enhancing Thought Leader Liaison (TLL) Targeting Through Peer Learning Insights in the U.S. Atrial Fibrillation Market

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A pharma client in the U.S. atrial fibrillation market revamped its Thought Leader Liaison (TLL) targeting with IQVIA’s Expert Ecosystem. The old volume-based model, assigning each TLL ~150 HCPs from a static list, failed to capture real-world influence. IQVIA mapped peer networks and Communities of Practice, measured connected value, and segmented leaders, identifying 951 high-impact thought leaders. Results included a new dynamic TLL list, more meaningful HCP engagement, and insights applied to targeting, education, message dissemination, and omnichannel strategy.

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From Volume to Value: Enhancing Thought Leader Liaison (TLL) Targeting Through Peer Learning Insights in the U.S. Atrial Fibrillation Market

From Volume to Value: Enhancing Thought Leader Liaison (TLL) Targeting Through Peer Learning Insights in the U.S. Atrial Fibrillation Market

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