From Insight to Action: IQVIA Peer Expert Leads to Significant Cost-Savings in MSL Planning

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A Massachusetts biotech preparing to launch its first osteoporosis drug used IQVIA’s Peer Expert dataset to refine Medical Science Liaison (MSL) planning. Initially planning 24 MSLs, leadership sought efficiency and data-driven targeting. IQVIA mapped Thought Leaders via peer nominations, aligned MSL territories geographically, and prioritized the most impactful KOLs. The company reduced its MSL team to 18, saving $1.2M while maintaining strong engagement quality. The approach optimized coverage, boosted efficiency, and maximized the impact of KOL interactions.

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From Insight to Action: IQVIA Peer Expert Leads to Significant Cost-Savings in MSL Planning

From Insight to Action: IQVIA Peer Expert Leads to Significant Cost-Savings in MSL Planning

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