IQVIA’s Peer Expert, part of the Expert Ecosystem, uses peer nominations, AI, and predictive analytics to uncover regional and local Key Opinion Leaders (KOLs) overlooked by traditional profiling. It maps peer-to-peer learning relationships, showing how innovation spreads in medicine. Key features include identifying Communities of Practice, ranking leaders by learning, prominence, and community, and visualizing influence networks. Benefits include improved HCP targeting, optimized field force planning, more effective advisory boards, and faster adoption—leaders’ networks adopt at 25% higher rates.

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