Comprehensive Thought Leader Analysis Identifies Hundreds of Hidden Influencers

3 Pages

Describes IQVIA’s methodology for identifying thought leaders ahead of a U.S. oncology launch. Using bibliometrics, organizational profiling, and peer-nomination surveys, the company uncovered ~700 local, regional, and national KOLs. Notably, 550 were peer-recognized local leaders, often overlooked by traditional approaches. The analysis guided medical affairs and commercial planning, enabling optimized MSL deployment, advisory board selection, and speaker bureau creation. It demonstrated that product adoption is strongest when hidden influencers are engaged early.

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Comprehensive Thought Leader Analysis Identifies Hundreds of Hidden Influencers

Comprehensive Thought Leader Analysis Identifies Hundreds of Hidden Influencers

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