From conversations to conversions Location: Singapore | No. of Employees: 201-500 | Industry: Computer Software How LucaNet ASEAN achieved 53% conversion rate with LinkedIn’s Conversation Ads Simplifying finance LucaNet ASEAN is the Singapore-headquartered arm of LucaNet AG, dedicated to helping companies in Southeast Asia benefit from the brand’s financial performance management solutions. With consolidation being a key offering, LucaNet ASEAN has to ensure that its sales and marketing efforts are precisely directed at companies that deal with that level of financial complexity. “Our greatest challenge is finding the right fit,” said Nicole Wang, LucaNet ASEAN’s Regional Marketing Manager. Only companies of a certain size and structure, such as those with overseas subsidiari

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