Zeals, a Japanese AI chat commerce company, used GoodData to unify analytics for internal teams and customers. Previously, metrics were duplicated across systems, slowing development and risking inconsistency. GoodData’s semantic layer let Zeals manage analytics as code, boosting efficiency and accuracy. Developers now build metrics once and share them across dashboards, reducing complexity. Integrated AI and rich default tools sped up development, while embedded dashboards provided real-time insights. Zeals plans to expand self-service analytics so users can create custom reports, enhancing personalization and customer engagement.

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