Case Study
Fortune 500 Retailer Achieves $8.4 Million Revenue Boost via Self-Optimizing Email Campaigns
Fortune 500 Retailer Achieves $8.4 Million Revenue Boost via Self-Optimizing Email Campaigns in email revenue This top apparel retailer sought to expand their business to reach a younger demographic, via a solution that could be deployed within 4 weeks and would: Coherent Path’s Campaign Optimization solution analyzes customer data to build a machine learned calendar with campaigns individually tuned for each customer. The easy to integrate software identifies specific products and categories that would engage younger audiences, along with the optimal sequence of oers that would generate maximum engagement over time. Customer data insights enabled the optimization platform to pinpoint products and categories that were missing or underex- posed in campaigns. A variety of e