© 2013 TVEyes Inc. All Rights Reserved . Page 1 of 4 Fortune 500 Specialty Retailer © 2013 TVEyes Inc. All Rights Reserved . Page 2 of 4 TVEyes Media Monitoring is “always there” for Fortune 500 specialty retailer. For leadership at “household name” companies, brand management is crucial. And the public relations department of one Fortune 500 specialty retailer with a nationwide presence must be prepared for everything. With television and radio stations throughout the country running news and entertainment programs 24- hours-a-day, there is bound to be something said about the company and the effect could be beneficial or disastrous. The retailer’s Public Relations Specialist says his job is 80 percent media relations and that he needs to address all the buzz

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