Case Study

Leading national retailer of live plant gifts uses Coherent Path Email Campaign Optimization to inspire loyalty

Leading national retailer of live plant gifts uses Coherent Path Email Campaign Optimization to inspire loyalty

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They leveraged the solution to: Build an email calendar guided by groundbreaking data-science Identify which product categories are most likely to engage customers Reduce dependency on discount-only promotions Fine-tune which customers should receive which oers Email Campaign Optimization does all of the above automatically, eliminating the uncertainty and guesswork that still holds back even the most advanced marketing departments. Established in 1872, Jackson and Perkins is a trusted household name for high quality roses and the leading national retailer of live plant gifts. Today, the company is a full-service nursery oering a wide range of trees, shrubs, flowers, groundcovers, bulbs, decorative garden gifts, tools, plant care products, accessories and roses—the company’s flagshi

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