RESULTS RESULTS Customers were oered a variety of products across a wide swath of categories without regard to their preferences. After the first promotion, customer interest could then be gauged and targeting refined accordingly. Revenue from email dropped dramatically, probably because the wrong customers were being oered the wrong products. How can customers be exposed to more of the catalog without hurting engagement and loyalty? If our client could expose more of the catalog to their customers, they could potentially reap big rewards such as improved engagement and increased revenue. Figuring out how to do this eectively, however, is tricky and soon leads to questions like: • How can more customers be exposed to more of the catalog without irritating those who are not inte

Join for free to read