This eBook explains how clean rooms help marketers improve measurement, insights, and collaboration in a privacy-first world. Clean rooms enable brands and partners to securely analyze combined datasets—unlocking use cases like campaign attribution, advanced personalization, data monetization, and audience insights. As consumer privacy regulations rise and identity resolution becomes critical, clean rooms offer scalable, secure environments for responsible data use. The guide outlines vendor selection, setup strategies for brands, data owners, and commerce media networks, and how LiveRamp’s Quick Start Insights accelerate time to value.

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