JOE TRELEVEN I T’S NO SECRET THAT 3M IS GOOD AT producing items that are part of our everyday lives. The St. Paul– based company turns out more than 50,000 products each year, including Post-it Notes, Scotch Tape, and ACE Bandages, to name a few. But about a decade ago, executives realized that while the company got good grades for creating in- novative new products, it wasn’t as effective at connecting with the customer. “Senior leadership challenged us to find a path to be great at this, especially since we sell through many different channels to the ultimate end users,” says Raj Rao, vice president of global eTransformation at 3M. That’s where ForeSee comes in. The Ann Arbor–based company helps businesses measure and improve the multichannel customer experience. At 3M, the

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