By creating images that help fans express their passion, Fathead became the leader in licensed sports and entertainment graphics. Their popular wall graphics are primarily sold to customers via their website, www.fathead.com. Joanna Cline, Fathead’s chief marketing officer, says the company is always “obsessed” with the challenge of “finding a better way” to serve their customers while, at the same time, ensuring that they’re acting in the best interest of the business. LEVERAGING INSIGHTS FOR CONTINUOUS IMPROVEMENT WWW.FORESEE.COM ? CUSTOMER EXPERIENCE ANALYTICS CASE STUDY “ForeSee customer experience analytics help us find better ways on a frequent basis.” “Just because [something] is working, doesn’t mean it’s the best it can be,” says Joanna. “ForeSee customer experie

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