www.redeye.com www.redeye.com Red Eye International Ltd. 35-38 New Bridge Street Blackfriars London EC4V 6BW Registered in England No. 4035064 THE PROBLEM FACED Encouraging your prospects to make their first purchase can be one of marketing’s biggest challenges. But what if you knew who was teetering on the fence of their first purchase, would you change the way you targeted them to ensure a purchase? What if you could act before your prospect even had the chance to consider going elsewhere? For any ecommerce business getting that first purchase is crucial. Footasylum was looking to find a way to increase the number of customers in their database by identifying prospects on the brink of conversion. RedEye’s Predictive Modeller, part of their Marketing Automation solution, Contour,

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