Magnet Trade, the UK’s leading trade kitchen and joinery supplier, enhanced its post-purchase and post-quote customer engagement by integrating SMS into its email automation workflow using RedEye’s platform. This cross-channel approach led to a 33% increase in survey response rates, providing valuable customer insights to improve service. The seamless SMS integration allowed real-time communication with trade customers, ensuring better engagement. With SMS’s 98% open rate and rapid response times, Magnet Trade successfully optimized its customer journey, strengthening relationships and driving long-term retention.

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