Focusing outside sales efforts on the most promising customers
Focusing outside sales efforts on the most promising customers
1 Pages1 © GfK 2016 | Case studies Focusing outside sales efforts on the most promising customers A home appliance manufacturer in Germany. Situation Our client wanted to optimize its sales operations by focusing its sales and marketing efforts on especially promising end customers. It wished to accomplish this while reducing the frequency and increasing the efficiency of its outside sales force’s customer visits. Approach We developed a g
