Rewe Group is driving its future by focusing on digitalization and sustainability. In 2023, they became the first European food retailer to eliminate printed leaflets, saving over 70,000 tons of paper annually. Their sustainability efforts include green energy initiatives, such as investing in offshore wind energy, aiming for 20% of their energy consumption to come from renewable sources by 2025. Rewe's long-term goal is net-zero emissions by 2050, focusing on reducing emissions across the entire supply chain. They also see growth opportunities in e-grocery and retail media.

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