Fliptop: Keeping Sales Reps, Executives And The Board Happy With InsightSquared By Rachel Palmisciano Posted February 11, 2015 Fliptop is a smart company that wanted to make their team more productive without spending hours building numerous reports in Salesforce. They are a predictive marketing and sales platform that leverages data science and predictive algorithms to help businesses close more deals. Fliptop is a venture- funded, B2B company headquartered in San Francisco, CA. Tom Lee, Head of Sales and Jessica Cross, Director of Marketing at Fliptop told InsightSquared the story of how they went from guess work to metrics-driven results and increased bookings. This fast-growing company previously had difficulty understanding their conversion rates in their sales process by stage and

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