Social selling leverages social media to enhance sales, aligning with modern buyer behaviors where 75% of B2B buyers use social media to influence decisions. This approach allows sales teams to engage early, building trust and shortening sales cycles. Effective social selling includes monitoring platforms for buying signals, interacting as industry experts, and nurturing relationships through valuable content. Benefits include more leads, faster sales, and greater customer lifetime value, as reps form consultative partnerships. Integrating social media into workflows enriches customer interactions and helps maintain engagement post-sale, boosting upsell and renewal opportunities.

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