How InsightSquared Helped BrightPearl Accelerate Business Growth By Over 40% By Rachel Palmisciano Posted January 13, 2014 BrightPearl offers cloud software that helps retailers accelerate their growth. BrightPearl has been growing quickly in both the US and the UK. In 2013 it was becoming increasingly difficult for the company to keep all revenue- focused segments of the business aligned. As the team grew, managing and measuring sales and marketing metrics was becoming more difficult; both the sales and marketing teams developed their own reports, using Salesforce data, Excel, spreadsheets and a Salesforce administrator. Carter Perez, Senior Vice President of the American Sales Team, Tom Glason, Vice President of Sales for Europe, the Middle East and Africa, and Andy Young, Chief Ma

Join for free to read