MarketStar Gains Executive Visibility And Tackles Complicated Reporting Issues With InsightSquared By Rachel Palmisciano Posted August 25, 2015 The Company MarketStar is a pioneer in outsourced sales and marketing that manages more than 80,000 commercial accounts, interacts with over 8,000 customers via phone, and influences more than $13 million in sales for their clients every day. In 2013 MarketStar executives realized that they needed better visibility into their business, marketing efforts, and sales process. They hired Adam Price, Director of Sales & Marketing Operations, to dive in and get them the insights that they needed to better run their business. The Problem When Price came on board to enable MarketStar’s sales and marketing teams, he had several complicated issues to tackle

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