Case Study
Switch Video: Increasing Win-Rate And Pipeline Value With InsightSquared
Switch Video: Increasing Win-Rate And Pipeline Value With InsightSquared By Rachel Palmisciano Posted June 26, 2014 InsightSquared recently spoke with Andrew Angus, the Founder and CEO of Switch Video, a marketing agency that provides video content for clients. Switch Video is a self-funded and super-efficient company, with customers like HP , Facebook, LinkedIn, and IBM, but building sales reports in Salesforce had been a major issue and waste of time for Angus and his team. “We used to build a lot of reports in Salesforce, but it’s not easy to do and the end result is not visually pleasing or intuitive,” said Angus. “Salesforce doesn’t do forecasting or look at historical close rates for your reps or give you a real projection based on your historical data. ” Switch Video’s Challenge