11600 Sunrise Valley Dr #100 Reston, VA 20191 sales@triblio.com 888 328 8667 $9.9 Million in Influenced Pipeline with SugarCRM’s Winning ABM Formula Background SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Challenge Sugar operates in a mature market, with stiff competition. In a recent survey of sales and marketing professionals, Sugar found that only 20% of sales and 2% of marketers say they are “perfectly aligned.” Alignment is a universal challenge for B2B companies, ofte

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