Fivetran drives millions of dollars in pipeline with authority-building content delivered via Lead Gen Forms Location: Oakland, California No. of Employees: 201-500 | Industry: Computer Software Challenge • Fivetran, an automated data integration company, wanted to jumpstart top-of-funnel leads for its sales team — simply sharing content on LinkedIn wasn’t driving sufficient engagement or conversions. “As we’ve been spending more and scaling up, our cost-per-lead is actually going down.” Jonathan Weiss Paid Media & SEO Specialist, Fivetran • “We’re really growing as a company, growing as an organization, and that starts at the top with leads,” said Jonathan Weiss, Paid Media and SEO Specialist for Fivetran. “The higher quality of lead, the better.” • The Fi

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