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The Seattle Times Media Solutions Drives 70% Decrease in Cost Per Visit QoQ with Taboola Maximize Conversions

The Seattle Times Media Solutions Drives 70% Decrease in Cost Per Visit QoQ with Taboola Maximize Conversions

Taboola
Pages 5 Pages

The Seattle Times Media Solutions, a full-service marketing agency, leveraged Taboola’s Maximize Conversions tool to drive cost-efficient website traffic to branded content campaigns. By using Taboola’s native advertising platform, including Image and Video Ads, and the Maximize Conversions bidding solution, they achieved a 70% decrease in cost per site visit and improved performance metrics like viewable clickthrough rate (vCTR) and cost-per-click (CPC). The article emphasizes the effectiveness of automated bidding strategies in enhancing campaign results.

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