IPOS triples its conversion target on LinkedIn Location: Singapore | No. of Employees: 201-500 Industry: Government Administration “LinkedIn provides an ideal platform that brings together professionals across different industries where intellectual property (IP), such as brands, designs, content and technology, are part of their everyday work. This has allowed us to effectively reach out to them, build, and strengthen the network and innovation ecosystem that recognises IP and intangible assets as the future drivers of enterprise growth.” Benjamin Tan Deputy Director, Media & Communications, Intellectual Property Office of Singapore (IPOS) “LinkedIn is a high-value marketing channel that is equally effective for broad-based awareness and targeted conversions. Its unique targe

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