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The Case for B2B Marketing on LinkedIn: Content Marketing with Real Impact

The Case for B2B Marketing on LinkedIn: Content Marketing with Real Impact

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LinkedIn Marketing Solutions delivers impactful results for B2B marketers, helping businesses achieve significant growth. NetBrain, for example, increased its lead-to-demo ratio by 85%, while Cetera Financial Group boosted web visits and pageviews by 27% and 13%, respectively. Replicon saw a 2x increase in conversion rates with LinkedIn's Sponsored InMail. LinkedIn offers powerful tools like conversion tracking, Sponsored Content, and Lead Gen Forms, driving quality leads with lower costs per lead. With a vast professional audience, including decision-makers and senior influencers, LinkedIn remains the top platform for B2B lead generation, with 92% of marketers leveraging it.

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