The talent management solutions provider used Sponsored Content and conversion tracking to drive engagement throughout the funnel and cut cost per lead (CPL) Cornerstone OnDemand’s cloud-based talent management solutions provide organisations with software to manage the full lifecycle of their employees. They cover recruiting, onboarding, training and development, performance management and succession planning. Combining Sponsored Content and conversion tracking enabled Cornerstone’s EMEA marketing team to build brand awareness whilst driving leads at a cost less than half that of search. Cornerstone Case Study Tracking conversions ensures Cornerstone OnDemand content fulfills its potential The Challenge:  Build brand awareness for Cornerstone amongst HR professionals in EME

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