| 2021 Fastweb fires up its programmatic strategy to overcome lockdown Fastweb is an Italian telecommunications company that provides fixed and mobile telephony, Broadband Internet and IPTV services. CUSTOMER SUCCESS STORY| 2021 52% 14% 16% of converted customers were exposed to banner ads delivered by Quantcast decrease in cost per sale (CPS) growth in online sales The Challenge When Italy entered lockdown in March 2020, it was the first country in Europe to do so on a nationwide level. With brick-and-mortar stores closed, businesses had to scramble to move and enhance their online operations. Fastweb, a leading telecoms operator, knew it had to boost its online sales to counteract the effect of store closures. However, in order to do so, the company needed to unders

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