Media FanUp pivots their text-to-win contests to engage fans at home. Objectives Drive fan participation during events through digital text-to-win contests Engage their fans at peak moments across digital channels Convert members of their audience into email subscribers FanUp is the leading fan engagement platform, delivering valuable offers to fans in exchange for engagement with specific brands. The Challenge How do you engage fans when fans can't attend live events? As the leader in fan engagement, FanUp seeks exciting ways to connect their clients with their fans to help them accomplish their engagement goals. To date, SMS has proven an easy and effective way for FanUp to engage in- venue consumers. Through text messaging, fans can text a keyword promoted during the even

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