KLM scaling its test-and-learn culture with Optimizely
KLM scaling its test-and-learn culture with Optimizely
9 PagesKLM Optimizely Products Solutions Customers Services Plans Resources Careers KLM scaling its test-and-learn culture with Optimizely The best way of knowing is doing. Although KLM Royal Dutch Airlines had always been pioneering the forefront of digital developments and has always had a culture of engaging customers in developing new products and services, KLM’s web teams reached the limits of their experimentation capabilities in 2017. As the need for experimentation by internal product teams and data-driven decision making increased, KLM was looking for a reliable data-driven test partner ... and found one in Optimizely. 100% Increase in number of tests done by KLM team 50%Decrease in time spent to set up and execute tests 6 Product teams engaged with Optimizely Products Used Optimizely We
