Market Opportunity Retailers are always on the hunt for the “next big thing” or the on-trend product that will really resonate with customers. First Insight, a cloud-based technology company, helps many retailers with this quest through its predictive analytics software as a service. First Insight engages with consumers to glean insights about new products that brands and retailers are considering putting on the shelf or online. To do that as effectively as possible to benefit their customers (retailers), First Insight depends on a reliable, secure infrastructure. “We collect millions of data points every month,” says Joe Callahan, senior director of marketing for First Insight Inc. “In order to do that, in order to scale, it’s important for us to have a platform that enables

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