Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals. Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a search tool, but the connection didn’t go much deeper. PPAI wanted to find a way to show members the real value of their membership. CASE STUDY: Promotional Products Association International (PPAI) © Higher Logic. All Rights Reserved | 1 8,616+ large forum posts since launch – 20 posts per day 93% of me

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