BTS • Case Study www.bts.com • Copyright © 2015 BTS Executing Coke’s Roadmap for Growth Coke® is more than just a drink. It is the definitive global brand, at home everywhere — a cherished symbol of constancy that cuts across cultures like a universal friendly face. But while the secret recipe for the taste of Coke has remained unchanged for decades, the Coca-Cola Company is transforming to meet future needs. That transformation is reflected

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