Sales managers often struggle to consistently lead their teams to success due to a mismatch between their selling skills and managerial needs. Common pitfalls include acting as a "super rep," applying one-size-fits-all solutions, focusing solely on performance metrics, overloading with administrative tasks, prioritizing personal likability, and emphasizing speed over strategy. Traditional training and professional coaching are limited in effectiveness as they lack customization and sales-specific insights. A comprehensive approach that includes defining, experiencing, and executing great sales coaching, tailored to individual needs and situations, can better equip sales managers to drive consistent team performance.

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