Case Study
Executing a Global Growth Strategy at Lenovo
www.bts.com • Copyright © 2015 BTS BTS • Case Study Executing a Global Growth Strategy at Lenovo Sustaining a Competitive Advantage Competition in the technology industry is fierce. As continuous technological change redefines the market, the competitive landscape shifts, advantages erode and threats surface. In this environment, maintaining a competitive edge becomes a challenge and only the strongest innovators succeed. For Lenovo, the wor