A leading U.S. footwear and sportswear retailer collaborated with Digital Remedy to enhance its digital advertising for a co-op program, using Flip, an OTT/CTV advertising platform. The campaign aimed to promote a new sneaker collection by targeting past purchasers and lookalike audiences through OTT ads, with display retargeting to re-engage them. Over a three-week period, the campaign drove over 43,000 checkouts and generated $5.7 million in revenue. The retailer's partnership with Digital Remedy allowed for real-time optimizations, improving return on ad spend (ROAS) and customer conversion rates.

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