The Power of 1 The concept is old. The platform is new. Combine one-to- one marketing with deep data. Add machine learning and “suddenly” Evergage is at the forefront of the burgeoning customer data industry. Founded in 2010, Evergage’s real-time personalization platform leads to increased engagement, optimized conversion rates and improved customer experiences. It’s called, “The Power of 1.” Challenges For close to a decade, Evergage had been successful and grown organically. But to consistently achieve Evergage’s aggressive growth targets, Bryan realized he had to deliver optimal productivity and better opportunities from a group of diverse sellers—ranging from those experienced in various methodologies to promising sellers with no exposure to formal sales training. In this r

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