External Promotion Plan Landing Page Create a non-gated landing page that includes the written case study on the Hootsuite website. Press Promotion Pitch case study to media and marketing publications in North America. There are ongoing press opportunities beyond initial launch, such as submitting case study for awards etc. Social Media Share the written case study on Hootsuite’s LinkedIn. Include a testimonial from the case study in paid ad campaign to drive traffic to the case study landing page. Newsletter Share the case study in an upcoming monthly newsletter. Because customer stories are evergreen content, we will continually seek opportunities to include your story in other marketing activities at Hootsuite. Thank you for being our partner!

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