Using Lean Processes to Grow Sales By systemizing the selling process, UNOX took the traditional chef role and transformed it into a high-touch, high-impact sales person. ValueSelling Associates worked alongside CEO Nicola Michelon to create differentiated messaging for the UNOX sales team. And every new hire becomes familiar with ValueSelling through an eLearning module, which precedes an instructor- led workshop, where the sales methodology comes to life. The ValueSelling Framework® proved simple, efficient and elegant. SIMPLE: The UNOX team members quickly adopted the simple and effective ValueSelling methodology to engage potential buyers in a value-based conversation. Instead of “selling,” each UNOX team member is a problem-solver. EFFICIENT: By using the Qualified P

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