Emplate has developed an end-to-end marketing platform that enables retailers to bridge the gap between the offline, physical retail store and the online personalized shopping experience that customers have become used to. Through customized shopping mall apps, shoppers connect with their favorite stores and receive special offers and news via mobile app. But in general, mall managers were having a hard time getting tenants to participate in these new initiatives. Emplate developed enhancements to address the real problem—tenant adoption. With an app based on SnapChat functionality as well as real-time updates regarding who is seeing, saving and visiting, mall tenants receive customer insights into the shoppers in the mall. The iBeacon technology is similar to a cookie from a

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