Sales—The Fuel for Growth In 2008, Market Track’s value proposition was murky. There was no proactive client or prospect engagement. The close rate low. The management team knew sales would fuel future growth plans. And because the sales team was selling an intangible—tech-enabled service—they had to compete and sell on value. Market Track called on ValueSelling Associates to install a sales methodology that could be implemented consistently to drive a rapid growth trajectory. What the team discovered was that the ValueSelling Framework is easy to use and focuses on what’s important in a value-based sale. Over the past nine years, the business issues and the challenges have changed. The sales team has grown. But, the methodology remains the same. Each January, Market Track

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