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CDP vs MAS Case Study

CDP vs MAS Case Study

Lemnisk
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Customer Data Platform A customer data platform is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Example - Lemnisk, Tealium, Evergage, Blueshift, Lytics, etc. Marketing Automation Systems Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks. Example: Marketo, Hubspot, Salesforce, Userfox, etc.

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