The Route to Halving CPL How edtech major T alentedge used LinkedIn’s precise targeting to drastically improve quality of leads at 50% of the cost Headquarters: Gurgaon, Haryana | No. of Employees: 201-500 employees | Industry: E-learning “We too believed in the common misconception that LinkedIn is primarily for B2B success, until we leveraged it for our B2C campaigns. We were delighted with the results. It has helped us generate high quality leads from the audience bracket we are focused on. ” Ashish Singh Somwanshi GM Marketing, T alentedge Challenge Solution Reaching the right people, with the right context Talentedge wanted to reach experienced professionals who were looking to upskill. Their offerings included Professional Certificate Courses and Executive Develop

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